Privacy Policy

2. Information We Collect

We collect and process various categories of personal information to deliver our real estate services effectively and to enhance your experience on our Website.

2.1 Information you provide directly

When you interact with PAC ESTATES LTD, you may provide us with the following types of personal data:

• Contact details — such as your name, email address, telephone number, postal address, and preferred method of contact.
• Property and service interests — including your preferences relating to location, property type, budget, investment goals, and whether you are buying, selling, renting, or investing.
• Enquiry details — information you provide when you complete forms on the Website (for example on our Contact Us page), request valuations, register for property alerts, or ask us to source or market property on your behalf.
• Identity and verification data — where required for compliance and transaction purposes, such as proof of identity and address, date of birth, and information needed to conduct anti-money laundering (AML) checks and other regulatory due diligence.
• Transactional information — relating to offers, negotiations, contracts, payments, and completion of property transactions.
• Professional details — if you engage with us in a business capacity (for example as a commercial client or investment partner), including your role, company name, and business contact details.
• Feedback and correspondence — records of communications between you and PAC ESTATES LTD, including emails, call notes, feedback, complaints, and testimonials.

2.2 Information collected automatically

When you visit our Website, we may automatically collect certain technical and usage information using cookies and similar technologies, including:

• Device and browser data — such as IP address, browser type and version, device type, operating system, language preferences, and approximate geographic location (city or region level).
• Usage data — information about how you interact with the Website, including pages viewed, links clicked, time spent on pages, referring URLs, and navigation paths.
• Cookie identifiers — unique identifiers associated with cookies or similar tracking technologies used to distinguish your browser or device.

2.3 Information from third-party sources

Where permitted by law, we may receive personal data about you from third parties, such as:

• Property portals or referrers you have registered with;
• Publicly available sources, such as the Land Registry or Companies House;
• Professional advisers and intermediaries involved in a transaction (for example, solicitors, surveyors, financial advisers); and
• Service providers that perform due diligence or compliance checks on our behalf.

We will only use such information where it is relevant to the services we provide to you and where we have a lawful basis for doing so.

3. How We Use Your Information

We process your personal data for carefully considered and legitimate business purposes, in line with the services we provide as a real estate company. We rely on various lawful bases under UK data protection law, including contract, legal obligation, legitimate interests, and, where appropriate, your consent.

3.1 Providing our real estate services

We use your information to:

• Respond to your enquiries and requests submitted via our Website, email, telephone, or through our Contact Us page.
• Facilitate property sourcing, introductions, viewings, valuations, marketing, and negotiations in relation to residential and commercial properties.
• Assess your requirements and preferences to identify suitable properties or purchasers, including for investment portfolios.
• Prepare, review, and manage documentation relevant to property transactions, such as memoranda of sale, heads of terms, agreements, and associated correspondence.
• Coordinate with solicitors, surveyors, financial institutions, and other parties to progress a transaction from initial instruction through to completion.

3.2 Improving user experience and our Website

We analyse aggregated and pseudonymised usage data to:

• Monitor the performance, security, and usability of our Website;
• Understand which pages, listings, or services are of most interest to visitors;
• Enhance the clarity, navigation, and content of the Website, including information on our About and Listings pages; and
• Develop new features, offerings, and client resources.

3.3 Communications and marketing

Where we have a lawful basis to do so, we may use your contact details to:

• Send you property suggestions, market updates, or information about our services that we believe may be relevant to you;
• Invite you to provide feedback, testimonials, or participate in client satisfaction surveys; and
• Share information about events, insights, or opportunities connected with property investment, sourcing, or valuations.

You can opt out of direct marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us using the details in the Contact Information section below.

3.4 Processing transactions and compliance

We process personal data as necessary to:

• Establish and perform our contractual relationship with you, including issuing terms of business and managing instructions;
• Carry out identity verification, anti-money laundering (AML), and other regulatory checks required by law or by professional obligations;
• Maintain accurate accounting, financial, and transactional records; and
• Respond to legal claims, regulatory enquiries, or requests from public authorities where we are legally required to do so.

3.5 Legal bases for processing

Depending on the context, our processing of your personal data is based on one or more of the following legal grounds:

• Contract — where processing is necessary to enter into or perform a contract with you or to take steps at your request before entering into a contract.
• Legal obligation — where we must process your data to comply with laws and regulations, for example in relation to property, tax, and anti-money laundering requirements.
• Legitimate interests — where processing is necessary for our legitimate business interests (or those of a third party), and your rights and freedoms do not override those interests, such as providing and improving our services and Website.
• Consent — where you have provided your explicit consent, for example to receive certain types of marketing communications or to use non-essential cookies. You can withdraw consent at any time.

4. Sharing and Disclosure

We treat your personal information with care and will only share it where necessary, proportionate, and supported by an appropriate legal basis. In particular, we may share your data in the following circumstances:

4.1 Trusted service providers

We may share personal data with carefully selected third parties that provide services to us, such as:

• IT, hosting, and website analytics providers that support the operation and security of our Website;
• Customer relationship management (CRM) and communication tools used to manage enquiries and client relationships;
• Professional advisers, such as accountants, auditors, legal advisers, and consultants; and
• Compliance and verification services engaged to conduct anti-money laundering or identity checks.

These service providers are permitted to process your data only on our instructions and are required to protect it appropriately.

4.2 Parties involved in property transactions

In the context of a property transaction or related service, we may need to share relevant information with:

• Buyers, sellers, landlords, tenants, and prospective counterparties;
• Solicitors, conveyancers, surveyors, financial institutions, mortgage brokers, and other professional intermediaries;
• Developers, investors, or property managers involved in a transaction or investment structure.

We will share only the information necessary to progress the transaction or service in question.

4.3 Legal and regulatory disclosures

We may disclose your personal data where required to do so by law or where we reasonably believe such action is necessary to:

• Comply with a legal or regulatory obligation, court order, or request from a competent authority;
• Detect, investigate, or prevent fraud, money laundering, or other unlawful activity; or
• Protect the rights, property, or safety of PAC ESTATES LTD, our clients, or others.

4.4 Business transfers

In the event that PAC ESTATES LTD is involved in a business transaction, such as a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction. We will ensure that any receiving party is subject to appropriate obligations to protect your information and will notify you where required by law.

4.5 International transfers

Our primary operations are based in the United Kingdom. However, some of our service providers or partners may be located outside the UK. Where your personal data is transferred to a country that does not provide the same level of data protection as the UK, we will implement suitable safeguards, such as standard contractual clauses or equivalent measures, to protect your information in accordance with applicable law.

5. Data Security

We take the security of your personal and transactional information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, loss, misuse, alteration, or disclosure.

5.1 Security measures

Depending on the nature of the data and the risks associated with processing, these measures may include:

• Use of secure servers, encryption technologies, and access controls to protect data in transit and at rest where appropriate;
• Restricted access to personal data, limited to staff and service providers who need the information to perform their duties;
• Logical and physical safeguards designed to protect our systems and premises from unauthorised access;
• Regular review of our security policies, procedures, and access rights; and
• Staff awareness measures to promote good data protection practices.

5.2 Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Retention periods may vary depending on the nature of the relationship and the type of data, but typically include:

• Records relating to property transactions, which we may need to retain for a number of years to comply with legal and regulatory obligations;
• General enquiries, which we may keep for a shorter period where no ongoing relationship is established; and
• Marketing preferences, which we will retain while you remain subscribed and for a reasonable period thereafter, unless you withdraw consent earlier.

When data is no longer required, we will take steps to delete, anonymise, or securely destroy it.

5.3 Your role in protecting your data

While we strive to safeguard your personal information, no transmission of data over the internet can be guaranteed as completely secure. You can help protect your information by taking reasonable precautions, such as keeping your devices and email accounts secure and notifying us promptly if you suspect any unauthorised use of your information in connection with our services.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance its functionality, understand how visitors use it, and support our marketing and communication efforts.

6.1 What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the site recognise your device and store certain information about your preferences or past actions.

6.2 Types of cookies we may use

• Strictly necessary cookies — essential for the operation of the Website, enabling core functionality such as page navigation and access to secure areas. The Website cannot function properly without these cookies.
• Performance and analytics cookies — help us understand how visitors interact with the Website by collecting information such as pages visited and time spent on the site. This data is generally aggregated and used to improve our content and layout.
• Functionality cookies — allow the Website to remember your choices (such as region or preferences) to provide a more tailored experience.
• Marketing and tracking cookies — may be used to deliver relevant property or service-related information and to measure the effectiveness of our marketing campaigns.

6.3 Managing your cookie preferences

Upon your first visit to our Website, you may be presented with a cookie notice or banner explaining how we use cookies and, where appropriate, offering you choices to accept or manage non-essential cookies.

You can also control cookies through your browser settings. Most browsers allow you to:

• View which cookies are stored on your device and delete them;
• Block third-party cookies or cookies from specific websites; and
• Set your browser to reject all cookies or to notify you when a cookie is set.

Please note that disabling certain cookies may affect the functionality and performance of our Website, and some features or pages may not work as intended.

For more detailed information on the specific cookies used by PAC ESTATES LTD, please refer to any dedicated cookie information provided via our cookie banner or associated settings.

7. Your Rights and Choices

Under UK data protection law, you have a number of rights in relation to your personal data. These rights may be subject to certain conditions or exemptions, and we may need to verify your identity before responding to your request.

7.1 Your data protection rights

• Right of access — you can request confirmation of whether we process your personal data and obtain a copy of the information we hold about you.
• Right to rectification — you can ask us to correct inaccurate or incomplete personal data we hold about you.
• Right to erasure — in certain circumstances, you may request that we delete your personal data, for example where it is no longer necessary for the purposes for which it was collected.
• Right to restriction — you can request that we restrict the processing of your data in specific situations, such as while we are considering a correction request.
• Right to data portability — where processing is based on your consent or on a contract and carried out by automated means, you may request a copy of your data in a structured, commonly used, and machine-readable format and ask us to transfer it to another controller where technically feasible.
• Right to object — you have the right to object to processing based on our legitimate interests, including profiling, and to object at any time to the use of your data for direct marketing purposes.
• Rights in relation to automated decision-making — you have rights in relation to decisions based solely on automated processing that have legal or similarly significant effects. PAC ESTATES LTD does not typically carry out such processing in the course of its real estate services.
• Right to withdraw consent — where we rely on your consent to process your data, you can withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

7.2 How to exercise your rights

If you wish to exercise any of these rights, please contact us using the details set out in the Contact Information section below. Please include your name, contact details, and a clear description of your request.

We will respond to valid requests as soon as reasonably practicable and in any event within the timeframes required by law.

7.3 Complaints and supervision

If you are concerned about how we handle your personal data, we encourage you to contact us in the first instance so that we can seek to resolve the matter. You also have the right to lodge a complaint with the UK data protection authority, the Information Commissioner's Office (ICO). Details on how to do so are available on the ICO website.

8. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal or regulatory developments, or improvements in how we manage personal data.

When we make material changes, we will revise the "Last updated" date at the top of this page and, where appropriate, we may provide a more prominent notice on our Website or contact you directly.

We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of our Website or services after any updates to this Privacy Policy will constitute your acknowledgement of the changes.